Political Media Monitoring
So how do you capture ALL of the meaningful earned media mentions, no matter the station type or market size?
We’ve vowed to post content that is informative, amusing, educational and even just plain ol’ thought-provoking. As the title may indicate, much of our content will lean into our specialty, which is radio monitoring, but it will touch on many things that are relevant to media monitoring, public relations and the industries and businesses surrounding them.
Our aim will always be to provide you with something valuable enough to be worth your precious time. Please don’t hesitate to share or comment, so that we know when we’ve hit the sweet spot (or an occasional sour note).
So how do you capture ALL of the meaningful earned media mentions, no matter the station type or market size?
If you had been living under a rock (does anyone actually live under a rock?) and didn’t realize that cable and streaming TV were options, you would still be surfing channels. You would also be struggling with by-appointment consumption and loads of advertisements. Similarly, companies struggle to capture earned radio media mentions and organic radio…
Validating Radio Media Tours is vital for assuring your efforts result in the best exposure.
If our monitoring had not been verifying their coverage, they would have taken everything at the word of the station (or RMT vendor) and moved on, having missed the valuable exposure that they’d planned and worked so hard to obtain.
Wisely, most businesses and brands today expect an ROI to be attributed to every expenditure.
In your mind, this type of need might be thought of as a “special project.”
Who says learning more about media monitoring terms can’t be entertaining AND wiseguy-ish?
When you’ve been in a particular industry for ages, you begin to assume the whole world speaks that industry’s language and understands how it works.
In the midst of the chaos we’ve been experiencing, consumer behaviors around media have been shifting.